Hale Custom Signs, Inc.
Window Lettering & Graphics project built by Hale Custom Signs in Massachusetts

Window Lettering & Graphics

Window lettering & graphics

Glass is the cheapest sign real estate you own, and the most underused. Hours, name, services, a logo on the door — it all costs less than you would expect.

What it is

Window work covers a lot of ground. At one end it is a set of hours and a phone number cut in white vinyl on a glass door. At the other it is 23-karat gold leaf laid onto the inside of the glass, which is how the best law offices and old-line businesses in New England have signed their doors for well over a century, and which still looks like nothing else.

In between there is frosted and etched-effect film for privacy in conference rooms and medical offices, full-colour printed graphics for a seasonal promotion, and perforated window film that lets you print across a whole window while people inside can still see out.

The practical advantages are real. Window graphics need no permit in most towns because they are not classed as building signage, they can be changed inexpensively, and they read from the pavement where your customers actually are. We have done glass for Greenfield Cooperative Bank, Northwestern Mutual, FRCOG, Ristorante DiPaolo and dozens of storefronts along Main Street.

Materials & construction

How we build it

Cut vinyl lettering

Precision-cut on Graphtec plotters, applied to the inside or outside of the glass, in any colour.

Gold leaf on glass

Genuine 23K leaf gilded to the reverse face — the traditional, unmistakable professional-office treatment.

Frosted & etched film

Privacy banding and full-panel frost with copy or a logo knocked out of it.

Perforated & printed

One-way perforated film for full-window graphics with visibility retained from inside.

Step 01Measure the glass

Pane sizes, mullions and door hardware measured so nothing lands across a divider.

Step 02Lay out to eye level

Copy positioned where people actually look from the pavement, not centred for its own sake.

Step 03Cut & weed

Vinyl plotted, weeded and taped, ready to apply as a single registered piece.

Step 04Apply

Glass cleaned, graphics applied wet or dry as appropriate, squeegeed and trimmed.

Ready to talk about your window lettering & graphics?
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Common questions

Window Graphics FAQs

In most towns around here, window graphics are not treated as building signage and need no permit — though some bylaws limit the percentage of glass you may cover. We check the rule for your address before quoting.

No. Vinyl lettering removes cleanly from glass with heat and a plastic blade, and any adhesive residue comes off with a solvent. Glass is the friendliest surface we work on.

Inside wherever possible — it is protected from weather, vandalism and window cleaners, and it will last far longer. We apply to the outside when the glass is tinted, textured, or when the design needs to sit in front of a display.

Yes. Frosted vinyl film gives the appearance of acid-etched glass, costs a fraction as much, and can be removed or changed later. Almost everything you see labelled etched glass in modern offices is film.

Ready when you are

Let’s price your window graphics

Send us the dimensions, the location and anything you have already sketched. We will come back with a real number.

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