Hale Custom Signs, Inc.
Menus & Specialty Signage project built by Hale Custom Signs in Massachusetts

Menus & Specialty Signage

Menus & specialty signage

The category for everything else — and after twenty years, "everything else" is a long and genuinely strange list.

What it is

Menu boards come first because we build a lot of them: interior boards for ice-cream stands and cafés, backlit and plain, with changeable panels for seasonal items and prices that move. Herrell’s, Shelburne Falls Coffee Roaster, Bueno y Sano, Doyle’s Car Wash — the requirement is always the same. Legible from the back of the queue, easy to update, and able to take being splashed.

A-frames and sidewalk signs are the other staple. They are the most cost-effective sign a small business can buy, they can be brought in at night, and in most towns they need no permit. We build them with changeable panels so the message can shift daily without new hardware.

Then there is the genuinely miscellaneous, which is a large part of what makes this trade interesting. Cast bronze and aluminium plaques. Boat lettering and boat wraps. Snowmobile and golf-cart graphics. Corn-hole boards. Reflective graphics for the Gill Police. Custom ketchup-and-mustard bottle post tops. Memorial signs. A surfboard with an airbrushed graphic. If it can be printed, cut, carved or painted, it has probably been through this shop.

Materials & construction

How we build it

Menu boards

Interior and exterior, plain or illuminated, with changeable panels for items and prices.

A-frames & sidewalk

Weighted, foldable frames with replaceable printed or writable panels.

Cast plaques

Cast bronze and aluminium markers for memorials, dedications and building identification.

One-off fabrication

Boats, vehicles, equipment, interiors — if it takes graphics, we will work out how.

Step 01Talk it through

Unusual projects start with a conversation about what it has to survive and how long it has to last.

Step 02Prototype where needed

For genuinely new problems we test the material and the method before committing to the whole job.

Step 03Build

Printed, cut, carved, cast or painted — usually some combination of all of them.

Step 04Deliver or install

Collected from the shop, delivered, or installed on site depending on what it is.

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Let’s price your menus & specialty

Send us the dimensions, the location and anything you have already sketched. We will come back with a real number.

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