Hale Custom Signs, Inc.
Wall & Building Signs project built by Hale Custom Signs in Massachusetts

Wall & Building Signs

Wall & building signs

The sign on your building is the one people navigate by. We build it to be legible at 40 mph, correct up close, and still square a decade from now.

What it is

A wall sign has one job before it has any others: tell a driver at forty miles an hour that they have arrived. Everything else — the material, the finish, the mounting detail — follows from that. We start by walking the site, looking at sight lines, and working out how much of the façade the sign can honestly occupy before the town’s bylaw says otherwise.

From there it is a fabrication question. An all-aluminium sign with a welded frame and routed returns behaves very differently from a printed PVC panel, and both are correct answers depending on the wall, the budget and how long the tenant expects to be there. We have built both for the same block of Main Street, and we will tell you plainly which one your project wants.

Every panel we make is finished on the back as well as the front, because the back is what your landlord and the building inspector see when it comes off the wall. Mounting hardware is stainless or aluminium so nothing bleeds rust down the brick in year three.

Materials & construction

How we build it

All-aluminium panels

Welded or riveted frames with a painted or digitally printed face. The stiffest option, and the one that stays flat on a long span.

PVC & Sign·Ply

Cut to a custom shape, layered for depth, and edge-sealed. Excellent value on a protected façade or a shorter tenancy.

Framed & moulded

An aluminium panel set inside a routed moulding reads as trim rather than signage — the right call on a historic building.

Mounting detail

Stud-mount, cleat, standoff or direct fix, specified to the wall you actually have: brick, block, clapboard, EIFS or steel.

Step 01Site survey

We measure the façade, check sight lines, and photograph the mounting substrate before drawing anything.

Step 02Scaled proof

You see the sign on a photograph of your own building, at true scale, before we cut material.

Step 03Shop build

Panels are cut, welded, finished and inspected in Gill — not drop-shipped from a catalogue.

Step 04Install

Our own crew mounts it, levels it, and cleans up. No subcontracted install, no surprises.

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Common questions

Wall & Building FAQs

It depends on your zoning district and usually on the width of your storefront — many Franklin County towns allow a set number of square feet per linear foot of frontage. We check the current bylaw for your address before we design, and we can prepare the drawings your permit application needs.

Yes. We drill into mortar joints rather than the brick face wherever the layout allows, use appropriate sleeve anchors, and seal each penetration. If the sign ever comes down, the repair is a matter of repointing a few joints.

Aluminium is stiffer, lasts longer in full weather, and holds a long span flat — it is the right answer for anything above roughly six feet wide or fully exposed. PVC costs less, cuts to shape beautifully, and does very well on a covered or protected façade.

We prepare the scaled drawings and specifications that permit applications require, and we are familiar with the process in Gill, Greenfield, Montague, Deerfield and the surrounding towns. The application itself is normally filed by the property owner or tenant.

Most straightforward panels run two to four weeks from approved artwork, depending on material lead times and the install schedule. Fabricated aluminium with custom paint takes longer. We give you a real date, not a range, once the proof is signed.

Ready when you are

Let’s price your wall & building

Send us the dimensions, the location and anything you have already sketched. We will come back with a real number.

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